growth marketing specialist [contract]
MISSION & VISION
Open Television (OTV) is a non-profit streaming platform and media incubator for intersectional storytelling, with artists and their creative visions at the center. Our mission is to transform the way film, television and entertainment industries support independent artists and communities marginalized by their race, gender, sexuality, class, disability or nationality. Through intentional artist development and holistic community development we provide a network of care to identify, activate and mobilize the next generation of storytellers. OTV is cultivating the next generation of intersectional storytellers to dream, create and thrive on their own terms. Folks who are queer, trans, non-binary, Black, Indigenous, people of color, disabled, recent graduates, care-givers, are/have been system-impacted, are immigrants, and anyone who has experienced systemic oppression and/or gender-based violence are encouraged to apply. Want in? Read on!
Aymar Jean Christian, Sarah Minnie, Elijah McKinnon and Chris Walker, OTV Studio Soft Launch, Felton Kizer
POSITION OVERVIEW:
Open Television (OTV) is seeking a Growth Marketing Specialist to design, test, and optimize audience growth strategies that increase membership acquisition, paid subscriber conversion, recurring revenue, retention, and engagement across the OTV ecosystem.
Working closely with OTV's leadership team and reporting to Co-Director of Strategy and Distribution, this consultant will develop and execute scalable growth initiatives that strengthen OTV's subscription business and long-term revenue sustainability.
The ideal candidate brings deep expertise in growth marketing, subscription businesses, digital conversion funnels, lifecycle marketing, audience analytics, experimentation, and recurring revenue optimization.
This role is highly entrepreneurial and outcomes-driven, requiring someone who can balance strategic thinking with hands-on execution while building systems that continue generating growth after the engagement concludes
We are seeking a highly analytical, creative, and results-oriented growth marketing operator with demonstrated experience growing subscription products, memberships, digital platforms, creator ecosystems, streaming services, or consumer digital businesses. Please note that there is a complete tactical plan outlining the first 120 days of this engagement to support this role.
The ideal candidate understands how to leverage audience insights, marketing channels, behavioral data, partnerships, and conversion optimization to drive measurable subscriber growth and recurring revenue.
They are comfortable designing experiments, interpreting performance data, and implementing scalable systems that improve acquisition, activation, retention, and monetization.
The consultant should possess expertise in:
Recurring revenue optimization
Lifecycle marketing
CRM strategy
Conversion rate optimization
Audience segmentation
Email marketing
Referral systems
Retention strategies
Product-led growth
Membership economics
Experience supporting digital media platforms, streaming services, creator platforms, subscription businesses, consumer apps, or high-growth digital products is preferred.
Core Responsibilities // Essential Functions:
PRIMARY ENGAGEMENT OBJECTIVES
During the 6-month engagement, the Growth Marketing Specialist will be responsible for executing strategies listed in the predetermined tactical plan outlining their first 120 days that support measurable progress toward OTV's audience and revenue goals, including:
Increasing annual recurring subscription revenue to approximately $30,000 annually through a mix of rentals, new membership tiers, and enterprise packaging that is outlined in the plan.
Growing OTV's paid subscriber base from approximately 10,000 to 25,000 subscribers.
Improving visitor-to-paid subscriber conversion rates across the OTV website and app.
Increasing subscriber retention and reducing churn.
Building scalable acquisition systems that continue generating growth beyond the consulting engagement.
These targets represent organizational goals. Success will be evaluated based on measurable progress, strategic execution, experimentation, and implementation of sustainable growth systems.
MEMBERSHIP GROWTH STRATEGY:
Conduct a comprehensive audit of OTV's current membership ecosystem, including acquisition channels, onboarding experiences, conversion funnels, retention performance, and subscriber behavior. Develop and implement a strategic growth roadmap focused on increasing:
Free member acquisition
Paid membership conversion
Subscriber retention
Member engagement
Referral growth
Recurring revenue
FUNNEL OPTIMIZATION
Optimize the complete user journey from audience discovery to membership conversion. Identify friction points throughout the membership experience and implement improvements to increase conversion rates across digital touchpoints, including:
Website
OTV App
Email campaigns
Social channels
Event activations
Partnership campaigns
EXPERIMENTATION & GROWTH TESTING
Design and execute rapid growth experiments to identify scalable opportunities.
Potential testing areas include:
Membership offers and incentives
Referral programs
Creator ambassador programs
Partnership activations
Email nurture sequences
Paid acquisition campaigns
Content conversion strategies
Community engagement initiatives
ANALYTICS & MEASUREMENT
Conduct a deep dive into Vimeo and GA4 to determine what can actually be tracked, then refine around six hero metrics: watch time per member, most engaged cities, most watched content, first view by member, time to churn, and email click-through
Pull recurring reports, explain what the metrics mean, and bring live strategies for acting on them
Establish a repeatable reporting cadence with a named owner and a standing slot in the org rhythm
Audit current paid spend and reporting (Google Ad Grant + Elevate-funded consultant) before making changes
PAID & SOCIAL ACQUISITION
Run persona-targeted copy tests on social to identify which messaging pulls which audience segment.
Rebuild the Google keyword list around the new personas.
Improve on the current 4.4% free-to-paid conversion rate.
PERSONA DEVELOPMENT
Take ownership of OTV’s five audience segments and build them into a tactical profile bank including SEO, GEO, and social keywords for each.
Ensure the library is not just usable but actually used across channel decisions.
COLLABORATION & KNOWLEDGE TRANSFER
Collaborate closely with OTV staff to ensure growth initiatives align with organizational goals and available capacity. Provide documentation, recommendations, and training resources that enable OTV staff to sustain successful growth systems beyond the consulting engagement.
JOB QUALIFICATIONS // MISCELLANEOUS DETAILS
COMMITMENT & COMPENSATION:
Location: This is a fully remote position; candidates may be located anywhere within the United States.
Start Date: ASAP
Contract Term: 90 day diagnostic and build. Contract If all is well at 90 days, extended another 90 days focused on experimentation and churn and LTV metrics. Total ideal length of engagement, 6 months.
Compensation: $3,000–$3,500 per month, commensurate with experience.
Estimated Commitment: 20–30 hours per week.
QUALIFICATIONS:
3–7+ years of experience in growth marketing, subscription businesses, audience development, product marketing, digital marketing, lifecycle marketing, or related fields.
Demonstrated success increasing recurring revenue, subscriber growth, memberships, or paid digital products.
Experience designing and optimizing acquisition, activation, retention, and monetization funnels.
Strong understanding of lifecycle marketing, CRM platforms, audience analytics, and growth experimentation.
Experience developing data-informed growth strategies with measurable business outcomes.
PREFERRED EXPERIENCE
Experience supporting one or more of the following:
Streaming platforms
Subscription businesses
Creator economy platforms
Consumer apps
Digital media companies
Entertainment platforms
Membership products
Independent film or media organizations
Experience growing subscription businesses serving creative communities is highly desirable.
SPECIALIZED SKILLS
Subscription growth strategy
Recurring revenue optimization
Growth marketing
Conversion rate optimization
Lifecycle marketing
Product-led growth
Audience segmentation
CRM strategy
Email marketing
Referral and ambassador programs
A/B testing and experimentation
Google Analytics
Dashboard development
Strategic partnerships
Subscription economics
SUCCESS METRICS:
The consultant's success will be evaluated based on measurable progress toward organizational growth objectives, including:
Growth in annual recurring revenue (ARR)
Growth in monthly recurring revenue (MRR)
Increased paid subscriber acquisition
Increased free member acquisition
Increased paid conversion rate
Progress toward growing paid subscribers from 10,000 to 25,000
Reduced subscriber churn
Increased customer lifetime value (LTV)
Improved engagement and retention
Delivery of a scalable growth roadmap
Creation of repeatable operating systems and documentation that enable OTV staff to sustain growth beyond the engagement
APPLICATION PROCESS // HOW TO APPLY
Interested candidates should submit a resume and cover letter outlining their qualifications and experience to the OTV CONTRACTORS | APPLICATION PORTAL by 23:59 CST on October 18, 2026. Tentative start date: ASAP.
Open Television (OTV) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Learn more about OTV’s approach to engagement at https://www.weareo.tv/engagement.